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Demandbase Identifies One Billion IP Addresses
Demandbase announced that its Real-Time Identification service can now accurately identify more than one billion IP addresses, matching them to over seven million businesses, representing more than 75 percent of all business web traffic across North America and Europe.
Using a customizable API that easily plugs in to existing marketing technologies like marketing automation, CRM, web analytics, chat and CMS platforms, companies can get a more in-depth look at those visiting their website.
With more than 20 fields of data, including a recently added flag for visitors from Fortune 1000 and Forbes Global 2000 business, as well as the URL address for the visiting company, companies armed with advanced intelligence about users can optimize web conversion and make online marketing efforts more effective.
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Posted from Diigo. The rest of my favorite links are here.
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