Posts 09/23/2010

    • In Business, Like Life, It Pays To Be Social

      get feedback use feedback

      Long before the Internet, it was common knowledge that businesses that gave good customer service and responded to their particular audience’s needs would find the most success. Businesses did this by getting to know their customers, from mom-and-pops that would greet visitors by name to big brands doing market research. Being social (don’t think social media here, I’m talking about just plain “social”) is about getting to know people. So businesses that are social will learn about their customers, get product feedback and recommendations, and build long-term relationships.

    • However, the social media conversion would be tracking how many of the people who fill out the form came in from one of your social channels.

      An example might be:

      It should be easy to see how tying these actions back to social media ROI is clearer than going the murky route of trying to tie the number of followers you have to ROI.

    • Terminology: The [Social] Sales Funnel

      by Barbra Gago on August 23, 2010

      Traditionally, the sales funnel starts with “awareness” or outbound marketing to drive unqualified leads into the top of funnel, then, after a series of qualifying steps, ends with fewer “customers” exiting through the bottom.

      Social media has affected traditional funnel in a number of ways. First, the traditional funnel starts with “awareness” then moves straight into qualifying, then ends with either customers or retention. In this new funnel, businesses identify “qualified” prospects sooner by first understanding user personas and then by joining or building community around the industry in which it wishes to converse, engage and educate prospects.
    • Finally, watch out for the silo effect. Typically, at least three different organizations interact with the customer as the relationship develops. But it’s only one customer interfacing with what the customer expects to be one company. The organization has to be in sync because the last thing a company wants is to provide a customer with a platform for communicating the wrong message. Turning an advocate into an adversary is not the goal.Scott Gillum

      Senior Vice President, Practice Leader – Channel Marketing

    • Creating content which can be shared using social media channels increases the reach of your messages and most importantly increases your exposure. For example, if you write a blog post and someone shares the article through Twitter with their 4000 followers, your content has then been exposed to 4000 people. But if just one of those 4000 people passes it onto their followers your reach has increased enormously. By sharing your content and optimising it and sharing other people’s content, you build and develop relationships with other publishers across the web thereby driving more and more visitors to your site.

      Hubspot illustrates the inbound marketing funnel like this:

      Social media visitor funnel

    • Why strategy before tactics when it comes to social media?”…

      …because the payoff of a strategic approach to social marketing is effectiveness. As this chart shows, marketers in the strategic phase of social marketing maturity are much more likely to report that their social media programs are “very effective” at achieving objectives than are their counterparts in the tactically-oriented trial phase.

  • tags: strategy socialmedia research sales funnel

  • tags: socialmedia strategy research

    • What Is A Marketing Funnel?

      Click to enlarge

      A “marketing or sales funnel” acts as a sieve to direct qualified purchasers through the sales process, while filtering out less-qualified visitors along the way. At the top of a sales funnel is a mixture of qualified and unqualified prospective customers. Less-qualified purchasers drop away at each step of the evaluation and purchase process. The bottom of funnel, the smallest part of the funnel, contains the most qualified prospects.


    • The Marketing Funnel

      Here is a simple example of the marketing funnel (this one is e-commerce based).  It’s simple, because it should be.  Every time you start to get yourself in too deep – go back to the funnel and ask yourself if you are managing it the right way.


Posted from Diigo. The rest of my favorite links are here.


About Steve Parker

Youth Football Coach Keller, Texas, Web Developer, Wordpress Consultant, and an Internet Marketing / SEO / PPC Consultant.
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